[London] Zoe Jordan AW 2012


The Zoe Jordan Autumn collection was shown at the Embankment show room in Somerset House, a long gallery with limited seating an a unfortunately narrow exit, making coming and going for the fash pack tough and replacing space previously dedicated to the extensive exhibition. Nevertheless, when everyone was settled, the crowd was keen and ready to rock. Known for a carefree spirit, the Zoe Jordan girl played with references and textures this season. The show opened with some luxurious Spanish inspired looks; cocoon coats in woven woollen fabrics, silky blouses and brocade pencil skirts in rich burgundy, burnt orange and grey tones were worn with wide brimmed hats. One moment of beautiful simplicity was the leather and brocade ox-blood frock. Capes and belted ponchos wee reminiscent of the Sierra Nevada mountains mentioned in the show notes. Things got sportier with a cutaway shoulder sweater worn with two tone pocket print trousers and a leather skirt worn with mesh, deep red sweater. The Spanish heritage woollen fabrics featured with sportier separates too, as in the orange striped cropped jacket over grey polo knit and leather patch jodhpurs. I loves the monochrome print, shown in dresses with leather detailing on the neckline, and the interplay between peach brocade and bright orange silk, but the real show stealer had to be over-sized tee and unstructured dress in white snakeskin. A very chic European cowgirl indeed. FRow talent included Jameela Jamil and Holly Valance.




Holly Valance and Jameela Jamil

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